On Mar. 8th, Brave announced that its private advertising platform advanced from phase one to phase two, making the Brave Ads feature available to users on the developer release. Now, at the close of the Brave Rewards monthly cycle, users can claim BAT accumulated from viewing ads.
Note: The video above is outdated. As of Mar. 8th users can earn token rewards.
Brave Browser has continued to make progress towards its vision of providing a fast and private web browsing experience, especially with its innovations in the ad space. By the end of phase one (the testing phase) over 450 ads had been trafficked and 53 campaign commitments were made and processed by the Brave Ads server.
The company has also established a number of notable partnerships for its ads services, including BuySellAds, TAP Network, AirSwap, Fluidity, and Uphold. BuySellAds was reportedly the first ad partner to leverage Brave Ads’ API, providing ad revenue from Slack, PaperTrail, and other technology brands.
“We’re excited to advance through the next public preview phase, and encourage people interested in helping us to test and engineer a new path forward toward a better Internet where people can browse the web, earn rewards, and support content creation while preserving their privacy, the company stated in its Mar. 8th press release.”
According to StatCounter’s November 2018 data, browser use across all platforms (desktop, tablet, and mobile) is 62 percent Google Chrome, 15 percent Safari, and 5 percent Firefox.
These figures leave Brave with little space to compete unless they can provide compelling reasons for users to switch, such as innovative new features or an intuitive user experience. So far, Brave seems to be making progress towards both.
Web surfers interested in trying the Brave Browser can download the Brave Browser here.
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