McDonald’s and Nestlé Dive Into New Blockchain Pilot to Stop Fraud

McDonald’s and Nestlé Dive Into New Blockchain Pilot to Stop Fraud

Big brands are joining a new blockchain test pilot to eradicate the fudge, fraud and fakery in the online ads industry. McDonald’s, Nestlé and Virgin Media are the first to sign up. The pilot, conducted by Jicwebs, a media industry committee to measure advertising activity on the web, will run until the end of the […]

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